Making wine should come from the heart; It's ultimately a fusion of Mother Nature, energy and emotion that can create something special. Confidence is needed to believe in the process and sometimes all we need is our intuition and inspirations as a guide.
Drawing on this ideology, the Alkimi style is to limit all techniques back to "basic principals", where only fundamental (or traditional) techniques are used to make the wines. These philosophies are futile without working with good people who support the process by championing not only their personal characters, but also of where and how the grapes were grown. The most memorable wines are the ones that show a distinct personality; personality of not just provenance and vintage, but the personality of the people who made them.
Wine should always tell a story.
The Brand Significance
The Name The brand name is taken from the phonetic spelling of Alchemy. Alchemy is a mix of Science, philosophy and mysticism in which base materials are turned into "gold".
The Symbols The symbolism of the Alkimi brand draws upon the representation of the 4 essential elements of Alchemy: fire, water, air and earth. With combinations of these elements any substance can be created. Read more here
The Artwork Mistral Series The label artwork was created by abstract expressionist, Christopher Shelton. Stuart and Chris have shared many glasses of wine and day trips around Victoria talking about art, wine and labels. This original oil on canvas piece came from Chris' interpretation of a number of photos taken by Stuart.
Yarra Valley Series The newly released series' artwork was created by Duncan McDade. Duncan is an animator and interactive designer based in Berlin, Germany. He created moving images of grapes, then specific frames were captured and transposed to the labels. This is his interpretation on what happens during the winemaking process; many layers coming together and moulding around each other,